A family run and owned company, Gloucester Animal Feeds provides animal feed to leaders in the beef and dairy industry throughout Wales, the Midlands, and the Southwest. In addition to supplying feed, the company also provides technical advice to help consumers run their businesses efficiently. Gloucester Animal Feeds livestock advisors and animal nutritionists develop the company's very own formulations, resulting in a broad range of feeds. All ingredients are disclosed to customers as well as any other notable information. Gloucester Animal Feeds uses a fixed formulation for Dairy Cakes, ensuring a consistent product quality. Gloucester Animal Feeds also produces a customer support package that includes ration formulation, milk quota monitoring, silage analysis, technical advice, nutritional advice and dairy costings. The company not only sells animal feeds, but also grass seed, equine, agricultural, and domestic pet products/food due to its inclusion as part of Countrywide.