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Sales Director

Position Overview

A sales director is an executive level position that works on long-term plans for the success of the organization's sales department. They need to think on a national scale while also taking into consideration the needs of the organisation globally. They manage the company's sales managers to ensure the long-term goals are being met. The director of sales typically meets with the CEO, GM, or board of directors regularly to discuss their goals and to determine if they align with the strategies of the organisation as a whole. Sales directors need to be well-informed on current market trends so they can forecast sales effectively and make predictions on possible market changes in the future. This role takes continuous growth as sales is a fast paced and incessantly fluctuating part of business. A good sales department is critical to the overall success of a company.

Sales Director Duties

  • Develop and implement a successful sales plan
  • Analyze market trends
  • Develop action plans for field sales
  • Adjusts product pricing when needed
  • Monitor competitor products
  • Seek important clients and develop an optimum buyer network
  • Develop sales strategies
  • Predict changes in the marketplace
  • Avoid product stagnation
  • Attend industry events to represent the organization
  • Maximize profit
  • Manage sales managers, and develop a sound sales team
  • Analyse supply and demand to ensure product mix and sales volume is maintained

Typical Employers

  • Consumer packaged goods companies
  • Food and beverage manufacturers
  • Agricultural equipment manufacturers
  • Agricultural technology companies
  • Advertising companies
  • Pharmaceutical companies
  • Financial providers / banking
  • Tech companies
  • Consulting firms, software and technology companies

Required Education and Training

Sales directors should have either a masters or bachelor's degree in business, sales, marketing, or a related field. With that said, the most important asset to sales directors is experience. Sales directors have already worked in the field for a number of years, often starting as a sales person and moving into a management role. Those that prove to be long term thinkers and can contribute to the profitability of the business will be considered for a director positon. Sales directors should also be an expert in the industry that their company is a part of.

Key Skills and Qualities

  • Strong interpersonal and communication skills
  • Ability to build strong business relationships
  • Travel internationally
  • Mange stress effectively
  • Excellent at negotiation
  • Leadership qualities to encourage the sales team
  • Driven by targets and profitability
  • Market knowledge
  • Strong analytical abilities

Average Salary

While the salary for a sales director can vary greatly depending on the industry that they are in, the minimum a sales director can expect to make is about £45,000. The average salary is £83,000. Experienced sales directors can make upwards of £120,000.