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Feed Sales Representative

Position Overview

Feed sales representatives sell livestock feed to dealers, farmers and production facilities. They are in charge of finding new clients, maintaining margins, and meeting sales targets to increase feed volume and company profit. Feed sales representatives market the company's product offerings in effective ways, understanding the product facts to share easily with customers. They should be knowledgeable regarding the feed industry to keep an eye on competitor products and changing needs. They should educate clients on the benefits of choosing their feed and why it compares better against the competition. Feed sales representatives need to maintain detailed business transaction records to further understand who is buying their products, possibly leading to insights that improve customer retention. If they see opportunities or threats in the market, they should advise management to ensure this can be addressed accordingly.

Feed Sales Representative Duties

  • Make phone calls to seek out new clients and touch base with existing clientele
  • Submit sales reports
  • Provide exceptional customer service
  • Follow sales goals to increase business volume growth
  • Take part in sales meetings
  • Represent the company in an ethical and responsible way
  • Find new ways to improve customer retention
  • Record all transaction information
  • Look to understand the feed industry and their company's target market
  • Build strong business relationships with sales team and farmers
  • Follow all policies and procedures set out by the organization
  • Research and understand competing companies and products

Typical Employers

  • Feed companies
  • Feed manufactures
  • Livestock feed companies

Required Education and Training

A feed sales representative should have a bachelor's degree in either marketing, communications, animal science, animal nutrition, or agribusiness. Candidates who apply to this position should also have previous sales or customer service experience. The applicant should also be familiar with the area they are designated to sell in.

Key Skills and Qualities

  • Excellent customer service skills
  • Strong written and verbal communication skills
  • Self-motivated
  • Confident
  • Positive, optimistic attitude
  • Ability to negotiate with others
  • Problem solving skills
  • Valid drivers licence to drive from site-to-site when needed
  • Ability to develop and present reports

Average Salary

On average, a feed sales representative will make £43,378. However, this salary can vary greatly depending on how much pay is based on commission and bonuses, as well as how much experience the feed sales representative has.