Established in 1999, UK Agriculture aims to provide users with greater understanding about agriculture and farming, and the prominent economic role that it plays through the company's website. Since 1999, UK Agriculture has grown and developed into one of the most trusted and popular agricultural resources, educating users on a variety of topics. The website aims to provide users with an easy experience with a visual approach to agricultural systems and showing the relationship between farming and food. As well as the role that UK Agriculture has taken on as an educational website and learning device for the public, the company works to improve and sustain the countryside and its biodiversity. With employees of the website having past experience in many agricultural and countryside careers and positions, UK Agriculture is able to assist farmers and land managers with proper management of the countryside and ensuring biodiversity. The website itself features a variety of different sections, diving into topics ranging from farming statistics and farming today to biodiversity and UK Farming.