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A seed marketing and crop development company, Senova is a privately-owned, independent company. Senova was founded in 1982, and then partnered with Guinness which helped to gain an excellent reputation in a number of sectors, which has continued to be advantageous today. Today a member of the Alexander Harley Seeds Group, Senova remains a small and personal company, giving it the ability to react quickly to customer needs and remain highly motivated.

Senova has built a diverse portfolio as a representative for developers and breeders. As the company continues to make inroads into numerous specialist sectors, Senova aims to continue its quest for new market opportunities and to form partnerships with companies that have the same passion for innovative ideas and sustainable value. Senova works with a variety of different product sectors, including cereals, oilseeds, pulses, and bio fumigation.