The largest agri-food and agricultural consultancy in the UK, Promar International is a division of Genus plc. Promar International specialises in agricultural and agri-food sector consultancy and research for both UK and international clients. Regularly, working with over 2,000 UK and international farmers, Promar aims to meet businesses' strategic objectives and also help increase and maximize profit. The company works with a variety of clients including commercial organisations, governments and trade associations. Promar International also manages projects and provides business development advice. The Promar team offers a variety of services and products to meet the needs of various clients around the world. Services offered by Promar include research and strategy, environmental, farm business accounts, farm consulting, milking systems, project management and Promar dairy direct.