Since combining existing companies into the Produce World Group in 2011, Produce World has been striving to become Europe's leading produce supplier, and to ensure that its vegetables are accessible, while keeping an eye on sustainability. A privately-owned company, Produce World has developed into one of Europe's largest suppliers of fresh vegetables and a leader in responsible growing, biodiversity, supply chain management and agronomy. Produce World grows on over 20,000 acres of land which is the combination of joint ventures, grower groups and wholly-owned farms. Produce World produces a variety of fresh vegetables in the following four main categories: brassicas, alliums, roots and potatoes. Produce World continues to develop new and innovative ways to produce and supply fresh produce to clients across the world. Future innovation goals for Produce World include leading the industry in product innovation, being the first to produce and supply new products to customers, continue supply chain transparency, and to move faster in all operation elements.