The Doubleday Group is the leading John Deere dealer for Norfolk and Lincolnshire. A family-owned business, The Doubleday Group was founded in the early 1970's and has developed to now operate three different dealership sites (Holbeach, Swineshead and King's Lynn). Through the years The Doubleday Group has established a reputation for professional support, customer service and aftersales care teams. The Doubleday Group provides a variety of John Deere machinery for agricultural, autotrac and homweowner needs, the dealership also provides a range of machinery from other prominent brands including Vaderstad, Gregoire Besson, KRM, Richard Larrington, Maschio, Bomford Turner, Lynx Engineering, Cousins of Emneth, Husqvarna and SCH Supplies. In addition to the range of new machinery The Doubleday Group stocks, the company also has a variety of used machinery including over 50 used tractors, machinery, and combines. Finally, The Doubleday Group also has a parts department for machinery and equipment, a country clothing section and a service department where the staff will repair and service all John Deere products.