Formed in 1994, Berry World supplies some of the UKs leading retailers with fresh soft fruit. Berry World is owned by fresh produce distributors Poupart Ltd and offers the UK's largest variety of berries which include speciality berries, exclusive varieties, and organically grown fruit. Berry World works with a number of growers throughout the UK, Europe, the Americas, South Africa and the Middle East, each location produces a substantial amount of soft fruit. Given the variety of locations, Berry World is ensured a year round supply, and also the large and diverse variety that the company boasts. Given the fast growing sector of soft fruit, Berry World has been able to continue to develop and in 2014 had an annual turnover of more than £200 million. Consumers have also become more aware of the benefits of eating berries, helping the growth of the company even more. Currently, Berry World has more than 70 employees, with most based in the Hertfordshire office.