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UK and Global Agricultural Recruitment. For Professionals by Professionals

Sales Representative: Feed and Animal Health

Position Overview

A sales representative for feed and animal health focuses on the sale of products developed by their company; this is often for an animal feed manufacturer or an animal nutrition company. Since they work closely with animal products, they should be knowledgeable regarding livestock and the agricultural industry. They may also service the products for their customers, depending on the specific organization. Sales representatives for feed and animal health inform animal healthcare workers, such as veterinarians, on the products their company offers and provides any technical information that is needed. Managing several different accounts in a designated area, feed sales representatives create their own sales call methods in a way that will promote success. Sales representatives will usually have a specified sales goal to reach in each period, so they must be driven and focused if they wish to accomplish this.

Sales Representative: Feed and Animal Health Duties

  • Service and sell company products
  • Work with sales team to develop best practices and share insights
  • Assist with brand forecasting
  • Work with marketing department on promotions
  • Create a successful sales call procedure
  • Look to develop the market share for company products
  • Provide exceptional customer service
  • Attend meetings and training sessions to encourage professional growth
  • Understand consumer needs in designated area and tweak sales pitch accordingly
  • Develop and follow through with aspiring sales goals

Typical Employers

  • Feed associations
  • Animal feed manufacturers
  • Animal nutrition companies
  • Pharmaceutical companies
  • Feed mills

Required Education and Training

A feed and animal health sales representative should have a degree in agricultural business, animal science, business, or marketing. If their bachelor's degree is not related to agriculture, they should have other experience to prove that they understand the industry.

Key Skills and Qualities

  • Active listener
  • Excellent verbal and written communication skills
  • Ability to handle objection
  • Positive
  • Outgoing
  • Good relationship building skills
  • Personable
  • Excellent product knowledge
  • Good multitasker

Average Salary

The salary for an animal feed representative can vary greatly, depending on how much is commission and bonus based. With that said, the average salary including base pay, bonus, and commission is about £32,500. The range varies between £19,000 and £42,000.

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