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Sales Manager

Position Overview

A sales manager holds the responsibility to manage the sales team, while ensuring the team meets performance goals. Sales managers work in all industries; the agricultural industry's sales managers are responsible for understanding the equipment and products they sell. They require to understand the specs, how they affect crops, yields, best practices, how the equipment operates, etc. It is important for sales managers and representatives to go to trade/industry shows to understand their competition and stay above them, while also reviewing new and emerging products / technologies. It is important for sales managers in the agricultural industry to also gain computer skills to understand new precision agriculture technologies and how they can benefit the industry.

Sales Manager Duties

  • Increasing sales of company's products and / or services
  • Setting sales goals for team / sales representatives to reach
  • Maintaining existing client relationships and assisting them with customer service
  • Dividing areas for sales representatives (If required, depends on the company)
  • Finding new opportunities and markets to penetrate
  • Manage major client accounts personally
  • Conduct market research to keep up with the competition and maintain a competitive advantage
  • Meet, network and present to clients
  • Manage and motivate sales team to meet and/or exceed goals
  • Research and analyse sales data
  • Provide sales team with training and support
  • Determine cause of lost client accounts
  • Create promotional materials
  • Visit industry related conventions and trade shows

Typical Employers

As sales managers are required in most industries, some employers are listed below:

  • Food and beverage manufacturing
  • Agricultural equipment manufacturers
  • Agricultural technology companies
  • Consumer goods companies (food and beverage, tobacco, alcohol, etc.)
  • Advertising companies
  • Pharmaceutical companies
  • Financial providers / banking
  • Technological companies - IT, engineering, electronics, construction, automotive, etc.
  • Consulting firms, software and technology companies

Required Education and Training

It is important to get a degree in a field of study related to the industry you would like to work in. For example, if you would like to get into the agricultural industry, getting a degree in agricultural management, agricultural science, food science, food manufacturing, etc. would give you a competitive edge over other candidates. Attributes are also very important, companies will look for candidates who have excellent communication skills, have a positive attitude, and other positive attributes.

Key Skills and Qualities

  • Effective written and verbal communication skills
  • Able to maintain a positive attitude in tough situations
  • Strong selling skills
  • Negotiation skills
  • Ability to work independently and on a team
  • excellent mathematical skills
  • self-motivation skills

Average Salary

The following salary information does not account for commissions / bonuses. Commissions / bonuses can range widely from £50 - £100,000+ depending on the company, product, sales, and achievement. Commissions / bonuses vary for representatives, companies, and sometimes may not be received depending on whether targets are hit or not. The average sales manager salary is £41,953 in the United Kingdom.

  • Entry level salaries for sales manager are usually between £20,000 - £30,000
  • Experienced (between three to five years' experience) salaries can typically range between £30,000 - £50,000
  • Senior position salaries can go from £50,000 - £60,000+